1. Overview

This Privacy Policy explains how we collect, use, and share personal information through our websites and services. We are committed to protecting your personal data and respecting your privacy rights under the California Consumer Privacy Act (CCPA), CPRA, and other applicable laws.

By using our websites or services, you agree to this Privacy Policy. If you do not agree, please do not use our services.

 

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2. Categories of Personal Information Collected

In the last 12 months, we may have collected the following categories of personal information:

We do not collect sensitive personal information (as defined by CPRA) for the purpose of inferring characteristics.

 

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3. Purposes of Collection

We use your personal information for the following business purposes:

• Processing and fulfilling orders
  
  

• Managing customer accounts and support inquiries
  
  

• Sending transactional and promotional communications
  
  

• Detecting and preventing fraud
  
  

• Analyzing website usage to improve our services
  
  

• Complying with legal obligations
  
  

 

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4. Sources of Personal Information

We collect personal information from:

• You directly (e.g. through purchases or inquiries)
  
  

• Your interactions with our websites (e.g. cookies and analytics)
  
  

• Third-party providers (e.g. Shopify, payment processors)
  
  

 

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5. Sharing Personal Information

We may disclose your personal information to:

• Service Providers: such as Shopify, payment processors, email marketing tools (e.g., Klaviyo)
  
  

• Advertising & Analytics Partners: like Google Analytics or Meta Ads
  
  

• Legal Authorities: when required by law
  
  

• Affiliates and Acquirers: in the event of merger, sale, or acquisition
  
  

We do not sell personal information for monetary compensation. However, we may share your information for cross-context behavioral advertising, which may be considered a “sale” under California law.

 

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6. Your California Privacy Rights

If you are a California resident, you have the right to:

• Know the categories and specific pieces of personal information we have collected
  
  

• Delete your personal information, subject to certain exceptions
  
  

• Correct inaccurate personal information
  
  

• Opt out of sale or sharing of personal information
  
  

• Limit use of sensitive personal information (not applicable here, as we do not use sensitive PI for those purposes)
  
  

• Non-discrimination for exercising any of your rights
  
  

 

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7. How to Exercise Your Rights

You can submit a request to:

• Access / Delete / Correct / Opt-Out:
  
  

• By email: privacy@roveconcepts.com
  
  

• We may need to verify your identity before responding to your request.
  
  

You may designate an authorized agent to act on your behalf.

 

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8. Cookies and Online Tracking

We use cookies and similar technologies for site functionality, analytics, and targeted advertising.

You can opt out of cookies by adjusting your browser settings. To opt out of cross-site tracking for California residents, enable the Global Privacy Control (GPC) signal in your browser.

 

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9. Retention of Data

We retain personal information as long as necessary to fulfill the purposes outlined above unless a longer retention period is required by law.

 

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10. Minors

Our services are not directed to children under 13. We do not knowingly collect personal information from minors. If you believe a child has provided us data, please contact us immediately.

 

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11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Effective Date."

 

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12. Contact Us

If you have any questions or would like to exercise your rights:

Email: privacy@roveconcepts.com
Mailing Address:
Rove Concepts Privacy Team
201-34 West 7th Avenue
Vancouver, BC V5Y 1L6
Canada